Breavis: 15th Anniversary
Since our establishment in 2006, we have been offering high-quality services to our clients for over 15 years. This page is intended to display and summarize the 15 years of our work: decoding and encoding.
Why decoding and encoding
We humans—being gregarious animals—have the need to communicate with our peers, which, at first glance, seems an easy task, but in reality is a pretty complicated process.
No matter which modern communication theory you look at, the concept of encoding and decoding is there.
All information sent by any means of communication is encoded by the transmitter to then be decoded by the receiver. The receiver must decode the message in order to comprehend it while taking into account the physical, cultural, biological, electrical, and any other types of noise that may or may not have altered the information being conveyed.
What we do at Breavis has close ties to this concept.
How?
The decoding: societies and different market segments always have something to say to us—we just need to be able to hear and understand them. The Research Department of Breavis has been doing just that for the last 15 years. It is crucial to understand that measuring public opinion is not a straightforward task, one needs to find a way of decoding the opinions of various segments and personalities in order to understand the society’s message. Our research department has just the right keys—questions—for decoding the public’s opinions.
The encoding: the society consists of various segments, cultures and subcultures, different social environments, and different worldviews. These all affect the way a message is decoded by the receiver, thus the message must be thoroughly developed so that it can be decoded the way it was meant to be perceived by all targets. Our marketing department does just that—figures out the right words and symbols to use for communicating their clients’ messages so that they are decoded how they are supposed to be decoded by the targeted audience.
As a result, we can proudly say that Breavis has the role of mediator between the people and the businesses, governments, organizations, public figures, and any other entities that want to communicate with their audience. That is why Breavis celebrates 15 years of decoding and encoding.
We humans—being gregarious animals—have the need to communicate with our peers, which, at first glance, seems an easy task, but in reality is a pretty complicated process.
No matter which modern communication theory you look at, the concept of encoding and decoding is there.
All information sent by any means of communication is encoded by the transmitter to then be decoded by the receiver. The receiver must decode the message in order to comprehend it while taking into account the physical, cultural, biological, electrical, and any other types of noise that may or may not have altered the information being conveyed.
What we do at Breavis has close ties to this concept.
How?
The decoding: societies and different market segments always have something to say to us—we just need to be able to hear and understand them. The Research Department of Breavis has been doing just that for the last 15 years. It is crucial to understand that measuring public opinion is not a straightforward task, one needs to find a way of decoding the opinions of various segments and personalities in order to understand the society’s message. Our research department has just the right keys—questions—for decoding the public’s opinions.
The encoding: the society consists of various segments, cultures and subcultures, different social environments, and different worldviews. These all affect the way a message is decoded by the receiver, thus the message must be thoroughly developed so that it can be decoded the way it was meant to be perceived by all targets. Our marketing department does just that—figures out the right words and symbols to use for communicating their clients’ messages so that they are decoded how they are supposed to be decoded by the targeted audience.
As a result, we can proudly say that Breavis has the role of mediator between the people and the businesses, governments, organizations, public figures, and any other entities that want to communicate with their audience. That is why Breavis celebrates 15 years of decoding and encoding.
Read the summary of 15 years
5 lessons learned during 15 years
Preparations
Going 15... Enjoying each second of preparations.
