Breavis logo consists of a wordmark and a symbol. The wordmark and the symbol must always be used together on all the communications of Breavis. The symbol of the brand is the bow and the arrow, which stand for accurate planning and precise targeting. The idea comes from a legend about the Bowman, who would shoot the target with eyes closed. When people asked about the secret of his success, he would respond: ”It is not about shooting, but planning and excellence. If you plan your work and platform all the steps excellently, you can shoot the target even with closed eyes”.