We conduct researches also based on qualitative methods, specifically we organize focus group discussions which are facililtated by skillful and proficient moderators. This method will provide sudden answers to “why,” “how” questions during the discussions with a specific group of society. In the same time, the method will reveal the participants’ attitudes towards the discussed issue on the level of sentiments and emotions.
The data obtained from the focus groups will not be regarded representative for the whole segment, however they are essential for bringing out new and already formed ideas, approaches, as well as for examining the potential observations of the target audience. A single-purpose room has been designed for focus group discussions. The room is equipped with relevant facilities which is a necessary condition for an effective and open discussion.