The American University of Armenia hosted a panel discussion today entitled “How to create a strong brand in Armenian market: opportunities and challenges” organized in scope of the first Marketing Olympic games “BRAND’N’GAIN 2015” in Armenia.

The speakers of the discussion were IPSC CEO Hovhannes Grigoryan, Artbridge founder Shaqe Havan and cofounder of the menu.am Stepan Aslanyan. They presented the success story of their businesses as well as shared with the audience their vision of how to develop a business and create a strong brand in Armenian market. The importance of combining brand components such as the content and the image of a brand were also discussed during the panel.

“We serve clients in different industries and we assist them in the first stage of developing a marketing strategy which is the market research phase. Research based marketing strategy is the key to any business initiative success” – explained the CEO of IPSC Hovhannes Grigoryan.

The participants of Marketing Olympic games were referring their questions to speakers sharing their experience in business with young professionals.

IPSC is one of the largest public opinion and market research companies operating in Armenia since 2006, and the company is interested in sharing its experience in the field with the young professionals.